Freaks Music Group
Freaks Music Group
Welcome to the Freaks Music Cinematic Universe.
Three brands, two people, one obsession. If you've landed here, you're probably trying to figure out who we are, what we do, and why there are three different names attached to what is clearly the same bunch of maniacs. Fair enough. Let us explain.
Freaks Music Group is the umbrella that ties together Bass Freaks, Guitar Freaks, and Sarg's Guitars, three distinct brands, each with its own focus, but all born from the same place: an unreasonable love for instruments and the people who play them. Our HQ is based in Brussels, Belgium. We operate from a single showroom in Louvain-la-Neuve. And yes, it really is just two of us running the whole thing.
Here's who does what.
New basses. That's the mission.
Bass Freaks is where it all started : and it's still the heartbeat of the operation. We carry new instruments from builders who don't cut corners: Dingwall, Warwick, Spector, Sadowsky, Mayones, Overwater and more. If it has four strings (or five, or six, we don't judge), and it's built to a standard we'd stake our name on, you'll find it here.
New guitars. Same standards. Different number of strings.
Guitar Freaks is the six-string sibling. Same philosophy, same uncompromising taste, same showroom : just pointed at a different part of the fretboard. We carry Suhr, Mayones, Duesenberg, Chapman, and a growing roster of builders we believe in. If you're a guitarist who's tired of cookie-cutter offerings and ready for something with a spine, this is your door.
Guitar Freaks is a brand operated by Bass Freaks SPRL, same legal entity as Bass Freaks, same team, same Terms & Conditions.
New. Pre-owned. Consignment. The full picture.
Sarg's Guitars is the personal venture of Sarg', who also happens to be the manager, director of operations, Emperor of Sarcasm, and self-appointed head of the audiovisual department at the Freaks group. Sarg's Guitars sells both new and pre-owned instruments, and offers a consignment service for players looking to sell.
If Bass Freaks and Guitar Freaks are the official catalogue, Sarg's Guitars is the treasure room. Vintage pieces, rare finds, instruments with a story : plus new builds from the same top-tier luthiers.
It's kind of a solo career just like Phil Collins, but still pretty close to Genesis.
One Showroom. One Team.
All three brands live under the same roof in Louvain-la-Neuve, Belgium. When you book an appointment (and yes, it's by appointment only) you get access to the full inventory across all three stores. Same space, same people, same attention.
Whether you're after a brand-new custom-shop bass, a pristine Suhr, or a pre-owned gem with some miles on it, you're in the right place. You're just choosing which door to walk through.
And this is just the beginning.
